(Written By Ashley Flamenco)
Do you ever listen to a song and it causes you to daydream or create images in your head, almost creating a film in your mind? Music videos often bring those images to life in some of the most imaginative, strange, and creative ways. A really impressive video can sometimes even make a song sound better. They are the essential visuals behind everyone’s favorite songs and a true art form. These are just five of many more music videos to come of this series that deserve recognition.
Grimes – “Genesis”
Directed by Claire Boucher
Although not even having a clear story, plot, or meaning behind the video, “Genesis” comes off as one of Grimes’ more casually aesthetic music videos. Videos for “Oblivion” and “Kill V. Maim” have more of a clear distinct style but even those can’t beat an effortless film of Grimes and her badass crew wandering around palm tree filled LA. Everything about this music video is flat out strange but in the coolest way, something that is expected of Grimes; her daringness and willingness to constantly experiment with her forms of self expression is what makes her and her music so interesting. Whether it’s an armored stripper turned rapper, Brooke Candy, dancing in the desert or Grimes dressed like a Harajuku girl, wrapped up in a giant yellow snake, Grimes has proven that she can pull anything off and make it sound and look so pleasing.
Tyler, The Creator ft. Kali Uchis and Austin Feinstein – “PERFECT”
Directed by Tyler Okonma
Fluttering butterflies, singing sunflowers, and pastel pink and blue backdrops are all apart of Tyler, The Creator’s “PERFECT” world. Tyler has always been a genius when it comes to his creative direction in filming and he has a way of making color stand out and take the center stage in many of his videos. The “PERFECT” video is a great example of this. It uses captivating camera angles, showing a close-up of the two artists in separate shots of a split screen: Kali, surrounded by flowers, sings on one side and Tyler, covered in butterflies and glitter, poses on the other. Halfway through the song, Austin Feinstein of Slow Hollows comes into Tyler’s shot playing an ear-melting guitar riff that you don’t get to hear in the full version of “FUCKING YOUNG/PERFECT.” The “PERFECT” video is simple — it uses soft colors and just a few props yet, it’s one of Tyler, The Creator’s most beautiful and visionary films.
The Marias – “Only In My Dreams”
Directed By Ian Lipton
The natural scenery takes the limelight in the “Only in My Dreams” video. It’s free of props as it doesn’t need any since the scenic snowy mountains and gloomy beach are enough to make the video so aesthetically pleasing, serving as perfect backdrops for the dreamy psychedelic track. Different angles are used to capture several scenes of couple Maria and Josh of The Marias admiringly gazing at each other back and forth and comfortingly embracing each other to display a love story that’s out of one’s dream.
Rich Brian – “Glow Like Dat”
Directed by James Defina & Brian Imanuel
“Glow Like Dat” opens to Rich Brian lighting a cigar with a blow torch as he lays on a floor of glowing neon flowers; this sets the corny tone for the rest of the video. In different scenes, Brian dances in a field of sunflowers and roses, has hands caressing his face, and smokes a cigar and uses cliche literal references to lyrics, like when he says “…smoke a cig/ put some cloves in it” and cloves fall. The video is incredibly cheesy but those cheesy scenes and the floral aesthetic of it are what represent the youthfulness and the lovesick theme of “Glow Like Dat” well. The idea behind the song and style of the video allow teens and young adults to connect with it because it’s something that may remind them of their first love or heartbreak.
Kali Uchis ft. Tyler The Creator, Bootsy Collins – “After The Storm”
Directed by Nadia Lee Cohen
You can never go wrong with any Tyler, The Creator and Kali Uchis collaboration, especially when that’s in the form of a music video. From everything from a talking cereal box to Kali’s lover, Tyler, growing out of the ground, you can see that imagination runs rampant in the “After The Storm” video. It is full of cartoon-ish visuals and vibrant colors that make it almost reminiscent of the style of Dr. Seuss movies or better yet, Tim Burton’s Edward Scissor Hands. Just as in those movies, everything in this universe is so pretty, happy, and perfect that it’s unreal.